Media Training
Why Media Training Matters?
Through media trainings, Catholics in Alliance empowers grassroots leaders and commentators with skills and understanding, providing the moral vision that is at the heart of the Catholic social justice movement. Workshops show participants how to convey the message of the common good and Catholic social teaching to Catholics at the local level, and how to raise awareness about advancing the message of the common good to the general public. A well-informed base of mobilized lay Catholics is essential to disseminating the social justice message.
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FREE Media Training is offered for groups of 10 people or more. Fill in your contact information below and a Catholics in Alliance representative will be in touch to discuss available times for the workshop.
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“Catholics in Alliance for the Common Good are the messaging experts that bring Catholic Social Teaching to life in this day and age. … I am very pleased with their work as well as their passion to extend the message of Catholic Social Teaching in our society."
Allie Holsen
Catholic Charities
“This training demonstrated to me how anyone capable of carefully thinking through what to say, and staying on-message, can be an effective spokesperson.”
Dr. Charles Rooney
"We presented certificates to 10 Social Ministry leaders from our parishes and Catholic Charities. Catholics in Alliance’s presentation was one of the highlights of the program this year. …[Their] work is incredibly important—and incredibly helpful.”
Mary McGinnity
Director, Office of Social Concerns Archdiocese of Washington DC |
What you will Learn…
Catholics in Alliance communication and field staff lead the workshops, which are customized to the needs of each audience. Before each session, the staff researches the group requesting training as well as local media coverage of social-justice issues. By situating trainings in a local context and using examples from local and national newspapers, Catholics in Alliance ensures that state and local networks can disseminate the common good message more effectively.
- An understanding of different types of media and how to approach each – including ways to engage reporters, bloggers, and producers to cover social justice issues, events, and actions
- The ability to develop memorable sound bites
- Tips on speaking to reporters—whether for a newspaper article, a television program, or a radio show, and get them interested in the message
- Tactics for handling tough Q&A sessions and difficult queries during speeches and/or interviews
- Strategies for garnering earned media, including how to organize local actions to bring earned media attention to an issue
- Hands-on practice with mock radio/TV interviews
- Techniques for building relationships and increasing membership or growing the organizations
- Media strategies for launching issue campaigns and collaborating with partner organizations
